The particular means through which effective employees are attracted to the business organization are referred to as external recruitment methods. The external recruitment methods are as follows:
External Recruitment Methods
a) Advertising:
A manner of communicating employment requirements outside the business organization to the public through media like newspapers, radio, industry publications, television, and the Internet. In some cases, blind advertisements are used by organizations to perform the recruitment function.
No identification of the business organization is given to applicants in blind advertisements. Following are some of the reasons for which blind advertisements are used by business organizations:
• In order to discourage irrelevant people, the business organization desires to maintain recruitment in a low profile so that the least number of applicants apply.
• Due to the bad image or reputation of the organization.
• Advertisement is performed simply for the aim of test marketing.
b) Employment Agencies:
An organization that aids persons in their struggle to locate jobs and at the same time assists business organizations in recruiting employees is referred to as an employment agency. Following are the two kinds of employment agencies:
-
Public Employment Agencies
-
Private Employment Agencies
Coordination between applicants and organizations who are searching for employees is provided by these sources, which charge a fee for their services. Employment agencies have the capacity to alter their services according to the particular needs of their clients.
c) Recruiters:
The very common use of recruiters is with community colleges, vocational and technical schools, and colleges & universities.
d) Special Events:
The recruiting method that includes a struggle on the part of one employer or a set of employers in order to attract a huge portion of applicants for interviews is referred to as special events.
e) Internships:
It is a particular kind of recruiting that includes placing a student in a temporary job. There is no obligation on the part of the student to accept a permanent position with the business organization and also no obligation on the part of the business organization to permanently hire the student.
It is typically viewed as a training activity by hiring college students to work as student interns, rather than a recruiting activity. However, it is found by organizations that sponsor internship programs that such programs show an effective means of recruiting potential workers.
f) Executive Search Organizations:
Executive search organizations, also known as headhunters, are specialized kinds of employment agencies that place experienced professionals and top executives. The most qualified executives are sought out by these organizations to fill particular positions and are usually retained by business organizations requiring a particular kind of individual.
g) Professional Associations:
Associations in many business professions like marketing, finance, human resources, and information technology provide recruitment and placement services for their members. Professionals and professional job openings are brought together by a valuable service provided by professional associations and trade organizations.
Job openings are advertised through annual meetings, newsletters, and trade publications of most professional organizations. The annual meetings of these organizations are good occasions for employers to interview potential applicants and professionals to learn about available job openings.
h) Unsolicited Walk-In Applicants:
Good prospective employees are attracted without extensive recruitment efforts when an organization has a reputation for being a good place to work.
i) Virtual Job Fairs:
In this method, interviews are conducted over special computers where recruiters and individuals meet face to face. Head & shoulder images of both parties are transmitted by the lenses.
j) Cyber Recruiting:
Websites and Internet sources can also be used by organizations to recruit people. Applications, interviews, submission of tests, and selection and recruitment tasks can be done online.
