Faizan Ali (MBA - Marketing)

What is Partnership | Features of Partnership

Partnership is one of the major forms of business organization. It has been defined under Section 4 of the Partnership Act, 1932 as follows: “Partnership is the relation between persons…

Business Law

What is Performance of Contract | Rules for Performance of Contract

In contract law, once an agreement becomes valid, the next important step is its performance. A contract is not complete just because it is formed; it must also be properly…

Principles of Marketing

What are the Advantages and Disadvantages of Advertising

Advertising plays an important role in modern business because it helps companies communicate with potential customers about their products and services. Businesses use advertising to create awareness, build brand image,…

Principles of Marketing

Different Stages of Buyer Decision Making Process

The process of purchasing a product or service from the market is known as consumer buying behavior. During this process, consumers go through a series of steps and make different…

Principles of Marketing

Market Positioning & Market Positioning Strategy

After a business organization identifies the market segment it wants to serve, the next important step is deciding the position it wants to occupy in that segment. Market positioning is…

Principles of Marketing

What is Advertising Media | Functions | Types of Advertising Media

Advertising plays a major role in helping businesses communicate with customers. No matter how effective a product or service may be, businesses still need proper channels to inform people about…

Business Law

What is Joint Promise | Performance of Joint Promises

In contract law, there are situations where more than one person is involved in making or receiving a promise. These are known as joint promises. Such arrangements are common in…

Business Law

What is the Difference Between Condition and Warranty

In a contract of sale, there are several terms related to the quality, nature, and performance of goods. These terms are known as stipulations. However, not all stipulations carry the…

Business Law

What is Acceptance of Proposal | Essentials of a Valid Acceptance

In contract law, an agreement becomes legally binding only when an offer is properly accepted. Acceptance is a crucial step in forming a valid contract because it shows that the…

Money and Banking

What is Personal Loan Balance Transfer | Its Benefits

Managing a personal loan effectively is important to avoid unnecessary financial stress. Sometimes, borrowers find better loan offers in the market after already taking a loan. In such situations, a…