Faizan Ali (MBA - Marketing)

The Training Process | Phases of Training

Change is demanded by adjustments in the external and internal environment. The process of training starts once the requirement for change is acknowledged and the components that affect the intervention…

Organizational Behavior

What is Workforce Diversity | Sources of Workforce Diversity

Workforce diversity is defined as differences between employees of an organization on the basis of functional specialty, age, sexual orientation, lifestyle & geographic origin, etc. In other words, those human…

Organizational Behavior

Group Dynamics and Types of Groups in Organizational Behavior

A group is a combination of two or more interdependent persons who interact with each other to achieve specific goals. Types of Group: The group is broadly classified into the…

Organizational Behavior

Cultural Diversity in the Workforce | Benefits | Challenges | Management

An accumulation of knowledge, beliefs, values, attitudes, experience & religion by a group of individuals is collectively called culture. People normally do not think about these elements. Cultural Competence Culture…

Functions of Human Resource Information System

Organizational Behavior

Human Resource Information System | Functions | Benefits | Uses | Importance

The collection, recording, storing, analyzing & retrieving of data about human resources is done effectively with the help of the Human Resource Information System (HRIS). Different aspects related to the…

Principles of Marketing

Different Types of Pricing Approaches You Need to Know

Setting the price for a product or service is not an easy task. The price of a product or service is kept at a level that can generate both profit…

Principles of Marketing

8 – Different Stages of Business Buying Process You Should Know

There are some basic concepts that should be discussed before going into detail about the business buying process. Business Market: All the businesses that purchase goods or services to modify…

Principles of Marketing

Consumer Behavior | Meaning | Models | Factors Affecting Buying Decisions

Before going into the detail of consumer behavior, let’s discuss some basic concepts of this area. Consumers: A consumer is defined as any individual who buys or obtains goods/services for…

Principles of Marketing

What is Wholesaling | Importance | Types of Wholesalers

Wholesaling is defined as a set of activities that are carried out to sell a product or service to a reselling business or entity. Wholesalers are involved in carrying out…

Principles of Marketing

Vertical Marketing System: Types, Structure & Channel Coordination

A number of independent businesses are linked with each other to form a distribution channel. Previously, these links were loose and each intermediary focused primarily on its individual goals. In…