Business Studies

notes

Principles of Marketing

Principles of Marketing

types-of-Market-Segmentation
Principles of Marketing

Types of Market Segmentation

For segmenting market, there is no single method. Market structure is viewed by the marketer by seeing various variables singly or in combination. Following are

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Steps-in-Marketing-Research-Process
Principles of Marketing

Steps in Marketing Research Process

Marketing research is needed by every marketer. Large business organizations have their own departments of marketing research. There are four steps in marketing research process.

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Factors-of-Micro-Environment
Principles of Marketing

Micro Environment and Its Factors

Marketing micro environment refers to the environment, which are directly related to business and may impact its day to day activities. The micro environment of

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