How much to spend on promotion is one of the hardest decisions facing a business organization? How a business organization does make decision on its

Advertising decisions are those decisions which are related to the promotion of goods and services through identified sponsors. When developing an advertising program, marketing management

All activities involved are known as retailing in which goods or services are sold directly to the final consumers for their personal, non-business use and

For attracting and holding customers, retailers are seeking for new marketing strategies. In the past, retailers appealed customers with alone products, better or effective services,

Provided a group of logistics goals, the business organization is prepare to design a logistic system that will reduce the cost of accomplishing these goals.

There are many design decisions that producers deal with. What is ideal and what is practical, the marketer tries between the two while designing marketing

One of the most important decisions made by marketing manager is the dealing with marketing distribution channels. Mostly a little attention is given by business

The business organizations deals with situations in which they must start price changes or reacts to price changes by the competitors, after developing their pricing

Price adjustment strategies are those strategies which are used by business organizations to adjust product or service prices. Business organizations generally correct their fundamental prices

Product mix pricing strategy is strategy which is use to set product prices. When the product is the component of product mix, the strategy for