The product life cycle is a time period where product introduced and removed from the market. The management desires to the product to live a

New products refer to original products, product modification, product improvement and new brands that are prepared by the business organization through its own research and

The decisions in building and marketing of individual product & services which are about packaging, product attributes labeling, branding and product support services are considered

Do you want to know what is product and what are the different levels of product? You have spotted on the right place to know

There are three main types of product classification, but let’s check first what is product classification? Product classification is a term which is used to

For segmenting market, there is no single method. Market structure is viewed by the marketer by seeing various variables singly or in combination. Following are

Do you want to know what market segmentation and what are the different levels of market segmentation? You have spotted on the right place to

Business buying process contains eight stages. A purchaser dealing with new task buying situation may generally pass through all these steps of the buying process.

Marketing research is needed by every marketer. Large business organizations have their own departments of marketing research. There are four steps in marketing research process.

What is Consumer buying behavior and what are the different types of consumer buying behavior? Consumer buying behavior refers to action taken by the consumer