Business Studies

notes

Marketing

Marketing

Porters-5-Forces-Model
Principles of Marketing

Porter’s 5 Forces Model of Competition

Over the last few decades, the concept of marketing has changed dramatically. Currently the concentration is rapidly transferred to customers (versus goods and selling) global

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4ps of marketing mix
Principles of Marketing

What are the 4PS of Marketing Mix

The business organization intermix a set of controlled marketing elements in order to generate the response it needs in target market. This set of controllable

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