Principles of Marketing

The process of analyzing market opportunities, selecting target markets, developing the marketing mix, and managing marketing efforts is called the marketing process. The following four steps are included in the…

The process of buying product and service from the market is known as consumer buying behavior and when consumer make different decisions in this whole process to buy any specific…

When the business organization determines which segment of market it will serve. The next step is what position it requires to hold in the selected segment. The way in which…

Do you want to know about the major types of buying situation and what are the factors that influence the business buyer behavior? You are on the right spot to…

Are you up for looking what is marketing and what is the strategic role and influence of marketing? You are at the right spot to know the answer of this…

Direct marketing includes direct communications with cautiously targeted single consumers to get a quick response. This process must contain interactivity. It must be remembered by the marketing manager that direct…

Personal selling is defined as the straight & short demonstration of a product by a representative of selling organization to a prospective customer. The personal communication of information to convince…

In order to encourage the sale or purchase of a product or service, short term incentives are given which are known in sales promotion. Sales promotion offers reasons to purchase…

How much to spend on promotion is one of the hardest decisions facing a business organization? How a business organization does make decision on its promotion budget? In setting the…

Advertising decisions are those decisions which are related to the promotion of goods and services through identified sponsors. When developing an advertising program, marketing management must take these significant major…