The decisions in building and marketing of individual product & services which are about packaging, product attributes labeling, branding and product support services are considered

Do you want to know what is product and what are the different levels of product? You have spotted on the right place to know

There are three main types of product classification, but let’s check first what is product classification? Product classification is a term which is used to

For segmenting market, there is no single method. Market structure is viewed by the marketer by seeing various variables singly or in combination. Following are

Do you want to know what market segmentation and what are the different levels of market segmentation? You have spotted on the right place to

Business buying process contains eight stages. A purchaser dealing with new task buying situation may generally pass through all these steps of the buying process.

Marketing research is needed by every marketer. Large business organizations have their own departments of marketing research. There are four steps in marketing research process.

What is Consumer buying behavior and what are the different types of consumer buying behavior? Consumer buying behavior refers to action taken by the consumer

Set of conditions that exist in the economy as a whole instead of particular known as marketing macro environment. We may also say that the

Marketing micro environment refers to the environment, which are directly related to business and may impact its day to day activities. The micro environment of