Principles of Marketing

How much to spend on promotion is one of the hardest decisions facing a business organization? How a business organization does make decision on its promotion budget? In setting the…

Advertising decisions are those decisions which are related to the promotion of goods and services through identified sponsors. When developing an advertising program, marketing management must take these significant major…

All activities involved are known as retailing in which goods or services are sold directly to the final consumers for their personal, non-business use and the person who involved in…

For attracting and holding customers, retailers are seeking for new marketing strategies. In the past, retailers appealed customers with alone products, better or effective services, but now retailer marketing decisions…

Provided a group of logistics goals, the business organization is prepare to design a logistic system that will reduce the cost of accomplishing these goals. So what are the four…

There are many design decisions that producers deal with. What is ideal and what is practical, the marketer tries between the two while designing marketing channels. A new business organization…

One of the most important decisions made by marketing manager is the dealing with marketing distribution channels. Mostly a little attention is given by business organizations to its distribution channels.…

The business organizations deals with situations in which they must start price changes or reacts to price changes by the competitors, after developing their pricing strategies and structures. It is…

Price adjustment strategies are those strategies which are used by business organizations to adjust product or service prices. Business organizations generally correct their fundamental prices to account for different customer…

Product mix pricing strategy is strategy which is use to set product prices. When the product is the component of product mix, the strategy for determining the price of product…