Principles of Marketing

For attracting and holding customers, retailers are seeking for new marketing strategies. In the past, retailers appealed customers with alone products, better or effective services, but now retailer marketing decisions…

Provided a group of logistics goals, the business organization is prepare to design a logistic system that will reduce the cost of accomplishing these goals. So what are the four…

There are many design decisions that producers deal with. What is ideal and what is practical, the marketer tries between the two while designing marketing channels. A new business organization…

One of the most important decisions made by marketing manager is the dealing with marketing distribution channels. Mostly a little attention is given by business organizations to its distribution channels.…

The business organizations deals with situations in which they must start price changes or reacts to price changes by the competitors, after developing their pricing strategies and structures. It is…

Price adjustment strategies are those strategies which are used by business organizations to adjust product or service prices. Business organizations generally correct their fundamental prices to account for different customer…

Product mix pricing strategy is strategy which is use to set product prices. When the product is the component of product mix, the strategy for determining the price of product…

Do you want to know how to set pricing strategy? In setting prices, there are certain components that should be viewed by the business organization. In other words, the decisions…

The product life cycle is a time period where product introduced and removed from the market. The management desires to the product to live a happy and long life, after…

New products refer to original products, product modification, product improvement and new brands that are prepared by the business organization through its own research and development struggles. Business organization should…