Marketing communications consist of integrated activities in which the targeted audience is identified and a well-coordinated promotional program is prepared to generate the desired response

The storing, handling, and moving of products and services so that customers can get them at the right time, at the right place, and in

Marketing is simply to create, communicate & deliver value to the targeted customer at a profit. Explanation: Marketing does not mean only to sell &

Setting the price for a product or service is not an easy task. The price of a product or service is kept at a level

There are some basic concepts that should be discussed before going into detail about the business buying process. Business Market: All the businesses that purchase

Before going into the detail of consumer behavior, let’s discuss some basic concepts of this area. Consumers: A consumer is defined as any individual who

Wholesaling is defined as a set of activities that are carried out to sell a product or service to a reselling business or entity. Wholesalers

A number of independent businesses are linked with each other to form a distribution channel. Previously, these links were loose and each intermediary focused primarily

The process of analyzing market opportunities, selecting target markets, developing the marketing mix, and managing marketing efforts is called the marketing process. The following four

The process of buying product and service from the market is known as consumer buying behavior and when consumer make different decisions in this whole