Marketing

Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. It involves various activities that ensure the…

One of the most important decisions dealing with a marketing manager is the marketing channel decision. Every other marketing decision is associated with the business organization’s channel decisions. Mostly, very…

For the effective promotion of any product or service, there are a number of promotion tools that can be utilized in a promotion program. These should be applied carefully according…

Marketing communications consist of integrated activities in which the targeted audience is identified and a well-coordinated promotional program is prepared to generate the desired response from the audience. Most problems…

The storing, handling, and moving of products and services so that customers can get them at the right time, at the right place, and in the right assortments is called…

Marketing is simply to create, communicate & deliver value to the targeted customer at a profit. Explanation: Marketing does not mean only to sell & distribute goods or services &…

Setting the price for a product or service is not an easy task. The price of a product or service is kept at a level that can generate both profit…

There are some basic concepts that should be discussed before going into detail about the business buying process. Business Market: All the businesses that purchase goods or services to modify…

Before going into the detail of consumer behavior, let’s discuss some basic concepts of this area. Consumers: A consumer is defined as any individual who buys or obtains goods/services for…

Wholesaling is defined as a set of activities that are carried out to sell a product or service to a reselling business or entity. Wholesalers are involved in carrying out…