The process of buying product and service from the market is known as consumer buying behavior and when consumer make different decisions in this whole

When the business organization determines which segment of market it will serve. The next step is what position it requires to hold in the selected

Do you want to know about the major types of buying situation and what are the factors that influence the business buyer behavior? You are

Are you up for looking what is marketing and what is the strategic role and influence of marketing? You are at the right spot to

Direct marketing includes direct communications with cautiously targeted single consumers to get a quick response. This process must contain interactivity. It must be remembered by

Personal selling is defined as the straight & short demonstration of a product by a representative of selling organization to a prospective customer. The personal

In order to encourage the sale or purchase of a product or service, short term incentives are given which are known in sales promotion. Sales

How much to spend on promotion is one of the hardest decisions facing a business organization? How a business organization does make decision on its

Advertising decisions are those decisions which are related to the promotion of goods and services through identified sponsors. When developing an advertising program, marketing management

All activities involved are known as retailing in which goods or services are sold directly to the final consumers for their personal, non-business use and