For the effective promotion of any product or service, there are a number of promotion tools that can be utilized in a promotion program. These should be applied carefully according

Marketing communications consist of integrated activities in which the targeted audience is identified and a well-coordinated promotional program is prepared to generate the desired response from the audience. Most problems

The storing, handling, and moving of products and services so that customers can get them at the right time, at the right place, and in the right assortments is called

Marketing is simply to create, communicate & deliver value to the targeted customer at a profit. Explanation: Marketing does not mean only to sell & distribute goods or services &

Setting the price for a product or service is not an easy task. The price of a product or service is kept at a level that can generate both profit

There are some basic concepts that should be discussed before going into detail about the business buying process. Business Market: All the businesses that purchase goods or services to modify

Before going into the detail of consumer behavior, let’s discuss some basic concepts of this area. Consumers: A consumer is defined as any individual who buys or obtains goods/services for

Wholesaling is defined as a set of activities that are carried out to sell a product or service to a reselling business or entity. Wholesalers are involved in carrying out

A number of independent businesses are linked with each other to form a distribution channel. Previously, these links were loose and each intermediary focused primarily on its individual goals. In

The process of analyzing market opportunities, selecting target markets, developing the marketing mix, and managing marketing efforts is called the marketing process. The following four steps are included in the