Principles of Marketing

The decisions in building and marketing of individual product & services which are about packaging, product attributes labeling, branding and product support services are considered as individual product decisions. Strategies…

Do you want to know what is product and what are the different levels of product? You have spotted on the right place to know the answers of such questions.…

There are three main types of product classification, but let’s check first what is product classification? Product classification is a term which is used to divide products into different categories…

For segmenting market, there is no single method. Market structure is viewed by the marketer by seeing various variables singly or in combination. Following are the major variables of market…

Do you want to know what market segmentation and what are the different levels of market segmentation? You have spotted on the right place to know the answer of these…

Business buying process contains eight stages. A purchaser dealing with new task buying situation may generally pass through all these steps of the buying process. On the other hand some…

Marketing research is needed by every marketer. Large business organizations have their own departments of marketing research. There are four steps in marketing research process. In the first step the…

What is Consumer buying behavior and what are the different types of consumer buying behavior? Consumer buying behavior refers to action taken by the consumer before buying any product or…

Set of conditions that exist in the economy as a whole instead of particular known as marketing macro environment. We may also say that the competitors and all of the…

Marketing micro environment refers to the environment, which are directly related to business and may impact its day to day activities. The micro environment of a business organization contains five…