Principles of Marketing

Over the last few decades, the concept of marketing has changed dramatically. Currently the concentration is rapidly transferred to customers (versus goods and selling) global marketing. Moreover there are many…

The business organization intermix a set of controlled marketing elements in order to generate the response it needs in target market. This set of controllable marketing variables is called marketing…

When you heard the word marketing then what picture comes to your mind? Many people visualize of brochures or advertisement, while others considered of public relations. In fact all of…