Set of conditions that exist in the economy as a whole instead of particular known as marketing macro environment. We may also say that the

Marketing micro environment refers to the environment, which are directly related to business and may impact its day to day activities. The micro environment of

Over the last few decades, the concept of marketing has changed dramatically. Currently the concentration is rapidly transferred to customers (versus goods and selling) global

The business organization intermix a set of controlled marketing elements in order to generate the response it needs in target market. This set of controllable

When you heard the word marketing then what picture comes to your mind? Many people visualize of brochures or advertisement, while others considered of public