Posts by Faizan Ali

Direct marketing includes direct communications with cautiously targeted single consumers to get a quick response. This process must contain interactivity. It must be remembered by the marketing manager that direct…

Personal selling is defined as the straight & short demonstration of a product by a representative of selling organization to a prospective customer. The personal communication of information to convince…

In order to encourage the sale or purchase of a product or service, short term incentives are given which are known in sales promotion. Sales promotion offers reasons to purchase…

How much to spend on promotion is one of the hardest decisions facing a business organization? How a business organization does make decision on its promotion budget? In setting the…

Advertising decisions are those decisions which are related to the promotion of goods and services through identified sponsors. When developing an advertising program, marketing management must take these significant major…

All activities involved are known as retailing in which goods or services are sold directly to the final consumers for their personal, non-business use and the person who involved in…

For attracting and holding customers, retailers are seeking for new marketing strategies. In the past, retailers appealed customers with alone products, better or effective services, but now retailer marketing decisions…

Provided a group of logistics goals, the business organization is prepare to design a logistic system that will reduce the cost of accomplishing these goals. So what are the four…

There are many design decisions that producers deal with. What is ideal and what is practical, the marketer tries between the two while designing marketing channels. A new business organization…

One of the most important decisions made by marketing manager is the dealing with marketing distribution channels. Mostly a little attention is given by business organizations to its distribution channels.…