Business Studies Notes

Product mix pricing strategy is strategy which is use to set product prices. When the product is the component of product mix, the strategy for determining the price of product…

Do you want to know how to set pricing strategy? In setting prices, there are certain components that should be viewed by the business organization. In other words, the decisions…

The product life cycle is a time period where product introduced and removed from the market. The management desires to the product to live a happy and long life, after…

New products refer to original products, product modification, product improvement and new brands that are prepared by the business organization through its own research and development struggles. Business organization should…

The decisions in building and marketing of individual product & services which are about packaging, product attributes labeling, branding and product support services are considered as individual product decisions. Strategies…

Do you want to know what is product and what are the different levels of product? You have spotted on the right place to know the answers of such questions.…

There are three main types of product classification, but let’s check first what is product classification? Product classification is a term which is used to divide products into different categories…

For segmenting market, there is no single method. Market structure is viewed by the marketer by seeing various variables singly or in combination. Following are the major variables of market…

Do you want to know what market segmentation and what are the different levels of market segmentation? You have spotted on the right place to know the answer of these…

Business buying process contains eight stages. A purchaser dealing with new task buying situation may generally pass through all these steps of the buying process. On the other hand some…