Business Studies Notes

Marketing research is needed by every marketer. Large business organizations have their own departments of marketing research. There are four steps in marketing research process. In the first step the…

What is Consumer buying behavior and what are the different types of consumer buying behavior? Consumer buying behavior refers to action taken by the consumer before buying any product or…

Set of conditions that exist in the economy as a whole instead of particular known as marketing macro environment. We may also say that the competitors and all of the…

Marketing micro environment refers to the environment, which are directly related to business and may impact its day to day activities. The micro environment of a business organization contains five…

Over the last few decades, the concept of marketing has changed dramatically. Currently the concentration is rapidly transferred to customers (versus goods and selling) global marketing. Moreover there are many…

The business organization intermix a set of controlled marketing elements in order to generate the response it needs in target market. This set of controllable marketing variables is called marketing…

When you heard the word marketing then what picture comes to your mind? Many people visualize of brochures or advertisement, while others considered of public relations. In fact all of…